Agent Native

seo-aeo-best-practices

This skill guides agents in implementing SEO and AEO best practices across metadata, Open Graph tags, sitemaps, robots.txt, hreflang, and JSON-LD structured…

by SanityOfficial publisherNot reviewed

Identity proven by GitHub's verified organisation badge (sanity-io)

Agents
Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode, claude.ai and API
License
MIT (permissive)
Pin
88d6cdfpinned Oct 9, 2026
Context cost
about 360 tokenswhen the skill loads
GitHub stars
188on sanity-io/agent-toolkit
Scripts
None found

What it does

“SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.”
The author's description, from SKILL.md

Generated summary from the skill's own text

This skill guides agents in implementing SEO and AEO best practices across metadata, Open Graph tags, sitemaps, robots.txt, hreflang, and JSON-LD structured data. It covers optimization for traditional search engines and AI answer systems like ChatGPT and Perplexity, using Google's EEAT framework to evaluate content quality.

When to use it

  • Adding metadata, Open Graph tags, or structured data to pages
  • Optimizing content for featured snippets and AI assistants
  • Implementing sitemaps, robots.txt, or international hreflang tags
  • Evaluating content quality using EEAT principles

When not to

  • Designing site navigation or user interface elements
  • Building real-time search functionality or crawling systems
  • Writing marketing copy unrelated to search visibility

Install

These commands install from the publisher's repository and need no account.

skills CLI

npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices

Installs from the repository's default branch, which may have changed since the commit we checked.

GitHub CLI 2.90 or later

gh skill install sanity-io/agent-toolkit seo-aeo-best-practices@88d6cdfa7cb06c99edd5f376efa4dac21ae3f877

Installs the commit we checked (88d6cdf).

Copy by hand

Download the folder at 88d6cdf and put it in .claude/skills/seo-aeo-best-practices for Claude Code and in .agents/skills/seo-aeo-best-practices for Codex, Cursor, Gemini CLI, GitHub Copilot and OpenCode.

Skill folder on GitHub at 88d6cdf

Claude Code plugin

/plugin install sanity@claude-plugins-official

The publisher's plugin in Claude's official marketplace. It may hold more than this skill, and we have not pinned it.

Copy for your agent

A prompt for any coding agent. It installs this skill from GitHub at the pinned commit, copies the files as they are, and runs nothing unless you ask.

Prompt

Install the agent skill "seo-aeo-best-practices" by Sanity.

Source, pinned to commit 88d6cdfa7cb06c99edd5f376efa4dac21ae3f877:
https://github.com/sanity-io/agent-toolkit/tree/88d6cdfa7cb06c99edd5f376efa4dac21ae3f877/skills/seo-aeo-best-practices

1. Download that folder at exactly this commit. Do not use the default branch.
2. Copy every file unchanged, keeping the folder structure, into .claude/skills/seo-aeo-best-practices/ for Claude Code and .agents/skills/seo-aeo-best-practices/ for Codex, Cursor, Gemini CLI, GitHub Copilot and OpenCode. Create the folders if they do not exist.
3. Do not edit the files, and do not run any script in the folder unless I ask you to.
4. When you are done, list the files you copied and where you put them.

Listing and checks: https://www.agentnative.dev/skills/sanity/seo-aeo-best-practices

SKILL.md at the pin

---
name: seo-aeo-best-practices
description: SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
---

# SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

## When to Apply

Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles

## Core Concepts

### SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).

### AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.

### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.

## References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
- `references/eeat-principles.md` — EEAT implementation and author schema
- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)

From sanity-io/agent-toolkit at 88d6cdf, shown as plain text under its license: MIT (permissive). The license text is in LICENSE.

View SKILL.md on GitHub at 88d6cdf

Files

5 files, 20 KB in total. Each file has a sha256 in the pin's manifest; the first 12 characters are shown.

Skill folder on GitHub at 88d6cdf
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